Standard Poultry Farming Business Plan

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This standard poultry farming business plan is developed to help smart poultry entrepreneurs that can not afford high fee for consultant to develop poultry business plan

The Nigerian poultry industry is estimated at ₦80 billion ($600 million) and is comprised of approximately 165 million birds, which produced 650,000 MT of eggs and 290,000 MT of poultry meat in 2013 and in , it has grown tremendously.  From a market size perspective, Nigeria’s egg production is the largest in Africa (South Africa is the next largest at 540,000 MT of eggs) and it has the 2nd largest chicken population after South Africa’s 200 million birds.

It is a fact that Nigeria presently consumes  1.5 million MT of frozen chicken annually. As at 2014, the locally produced chicken was estimated at 300,000MT, a capacity utilisation of 46 percent in an industry that currently boasts of a 650,000MT installed capacity. . In the same year, 1.2 million MT of frozen chicken, valued at N660 billion (equivalent to $2.75 billion) was imported.

Looking at this statistics, it shows that the demand for poultry product is so high and we are unable to meet demand locally. With the ban on importation of poultry products into the country, a huge market has been created for smart entrepreneurs to tap from this. Due to popular demand from young and aspiring entrepreneurs that have been seriously looking for funds and were asked to submit a business plan, I have decided to create a standard poultry farming business plan that covers rearing and selling of chickens, eggs and poultry waste/fertilizer.

The poultry business plan that can be presented to any investor, bank loan or for grant comes with the following:

The complete poultry farming business plan is in Words Doc format and also the financial analysis in excel so that you can edit it to suit your taste.

In the poultry business plan I cover:

1)      Table of Contents

2)      Executive Summary: The summary includes introduction, products and services description, marketing and sales among others

3)      Company Overview: this includes

a.       Mission Statement

b.      History and Current Status

c.       Markets and Products

d.      Objectives

e.      Keys to success

4)      Product or Service description: Where I describe the different poultry products which include chicken, eggs and waste.

5)      Industry and Market Analysis

a.       Introduction

b.      Industry analysis

c.       Market analysis

d.      Customer analysis

e.      Competitor analysis

f.        SWOT Analysis

6)      Marketing Strategy

a.       Target Market Strategy

b.      Product/Service Strategy

c.       Pricing Strategy

d.      Distribution Strategy

e.      Advertising and Promotion Strategy

f.        Sales Strategy

g.       Marketing and saleS Forecasts

7)      Operations

a.       Operations Strategy

b.      Scope of Operations

c.       Operating Expenses

8)      Development

a.       Development Strategy

b.      Development Timeline

c.       Development Expenses

9)      Management

a.       Company Organization

b.      Management Team

c.       Administrative Expenses

10)   Summary of Financials

a.       Financial Assumptions

b.      Financial Forecasts

i.      Projected Cash Flow

ii.      Income statement

iii.      Balance sheet

iv.      Profit and loss

v.      Profit Margin, chart etc

c.       Financial Risks

11)   Appendices

Support for Product/Service Description (e.g., diagrams, pictures, etc.)

Financial Statements

·         Income Statement [3 years]

·         Balance Sheets [3 years]

·         Cash Flow Statements [3 years]

·         Ratio Analysis [3 years]

·         Other supporting financial statements

What is the cost of the Poultry Business Plan?

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