BBNaija All Stars Edition Costs N5.5 Billion, Says MultiChoice
MultiChoice Nigeria revealed on Tuesday that a total of N5.5 billion was invested in the production of the recently concluded “All Stars” edition of the Big Brother Naija reality show. Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice Nigeria, disclosed this during the cash prize presentation to the All Stars show winner, Ilebaye Odiniya, in Lagos.
Tejumola mentioned that over 2,000 individuals were employed to execute the show, and the show garnered a massive voting turnout of over 1.53 billion across all regions. The 71-day-long show featured 20 game players, four house guests, nine jury members, and 12 wager task judges.
Describing the Big Brother All Stars as a season of love rekindled, new friendships, settling scores, comedic moments, fantastic talent showcase, and a battle for dominance, Tejumola expressed pride in being part of creating opportunities for youth growth and thanked the show’s sponsors for their support.
Ilebaye, the winner of the All Stars show, expressed excitement over her victory and pledged to make good use of the prize money, thanking Big Brother, her family, sponsors, fans, and fellow ex-housemates for their support.
Mr. Chinedu Okpara, Head of Product Marketing at MoniePoint, one of the sponsors, also expressed joy in partnering with MultiChoice for the All Stars show, emphasizing the excitement and drama the show brought.
Source: News Agency of Nigeria (NAN)
